Toju Foyeh
Toluwaloju Olowofoyeku (Toju Foyeh) developed a keen interest in fashion from a young age. Growing up, she was surrounded by several family members who were involved somewhow in the fashion/dressmaking industry including her parents who started a clothing line as a young couple. In addition, her Great Grandmother (Mrs Juliana Oyindamola Adenuga) was a designer who attended the London College of Fashion in the mid 50's
In pursuit of her formal education as a personal priority, she obtained an LLB (Bachelors of Law) from the University of Reading, United Kingdom 2008, and an LLM (Masters of Law) from the University of Manchester, United Kingdom 2009. She then decided that the time was right to follow her passion by enrolling for the Fashion Design degree program at the world famous InstitutoMarangoni in Milan, Italy. Upon completion in 2010 she returned to Nigeria and enrolled in the Nigerian Law School before finally launching her clothing line after graduating in 2012.
The brand launched its bridal line ‘Jemima by Toju Foyeh’ at the Heineken Lagos Fashion Design Week 2015. In time, when asked on the red carpet or elsewhere whose clothing they were wearing, her clients would cheekily respond ‘TF of course!’ and thus the slogan was coined.
In 2016 Toju Foyeh decided to explore and further challenge herself by partnering with South African style icon Bonang Matheba. This partnership was a success as it birthed a creative collection which propelled the young designer into the South African Market. Further collaborations with public figures such as NomzamoMbatha, the First Lady of South Africa Her Excellency Bongi Ngema-Zuma etcetera soon followed.
Having been motivated by her regular visits to her alma mater (Grange International) Toju realised a growing desire within her to influence and inspire the youth, especially young female aspiring designers. She thus begun spending more time and resources investing in future designers by organising training programmes and giving inspirational talks at various institutions.
In the spirit of Christmas, and in honour of her late grandmother (Mrs Esther Olusola Osunsade) she launched the first of many free classes in December 2017, the first of which was attended by approximately 150 students. The students were taught the basics of fashion design and were also given an opportunity to ask in depth questions about the business of fashion. At the class she challenged the students to a ‘Mannequin Drape Challenge’ and the winner was awarded a sewing machine, to encourage continuing education and practice.
Toju’s increased passion and drive to inspire and empower the youth and upcoming designers has motivated her to start her own fashion academy which will be launched within the next few years. In addition to world class teaching, the academy will offer scholarships as well as stipends for underprivileged students. In so doing the Academy will play its part in nurturing and developing Nigeria’s future crop of aspiring and cutting edge designers. The future is indeed looking exciting for the Toju Foyeh brand!
The ‘TF of course’ brand has received a host of other awards including:
‘Glam and Essence Award – Fastest growing fashion brand 2015’
‘Eloy Awards – Fashion Designer of the Year 2015’
‘Rhoda Michaels Fashion Academy – Above and Beyond Award 2016’
‘Peace Achievers Awards 2016 – Fashion Designer of the year 2016’
‘La Mode Magazine Green October Event – Fashion Designer of the year 2016’
‘TLWE Recognition Award – Fashion Designer of the year 2017’
‘Wimbiz x EbonylifeTv Sisterhood Awards Fashion Designer of the year 2017’
Over the years, the Toju Foyeh brand has received recognition from various international brands in the form of partnerships. Some of which include:
2013 Virgin Atlantic Fashion Show – Toju Foyeh was the only womenswear designer chosen to put on a fashion show as part of the airlines celebrations for its 10th year anniversary in Nigeria.
2014 UBA ‘I am Next Generation Campaign’ – Toju Foyeh was selected as a brand ambassador for the campaign. As part of the project, she gave talks to motivate over 200 young adults on the benefits of saving and pursuing their passion.
2016 Hewlett Packard (HP) endorsement – Toju Foyeh was once again the only female designer selected to put on a fashion show as part of a marketing campaign for the launch of a new HP product called the HP Spectre. In addition Toju also acted as a brand ambassador for the HP Spectre, where she was directly involved in marketing the product, attending press releases, appearing in online and media print.
2017 Google Fashion Show – Toju Foyeh was one of the few designers who was chosen to create exclusive signature pieces for the google event. The equally exclusive event was attended by senior executives of Google across the world.
2018 Vlisco Mothers Day Campaign – For Mother’s Day 2018, Vlisco has chosen the TF brand to be a part of a campaign showcasing its latest prints being used to pamper a mother and daughter duo this Mother’s Day.
Toju Foyeh is the epitome of luxury, elegance, and individuality, redefining bridal couture for the sophisticated bride. Founded by Toju Foyeh, a visionary designer renowned for her impeccable craftsmanship and keen eye for detail, the brand was born out of a passion for creating one-of-a-kind bridal masterpieces. With a deep appreciation for timeless extravagant yet contemporary glamour, Toju Foyeh seamlessly blends intricate embellishments, exquisite fabrics, and impeccable tailoring to craft wedding gowns that are as unique as the women who wear them.
Every design is a celebration of love, beauty, and the art of couture, ensuring that each bride experiences the magic of wearing a truly bespoke creation on her special day.
At the heart of Toju Foyeh is a commitment to personalisation and exclusivity, offering brides an intimate and luxurious experience from consultation to final fitting. Each gown is meticulously handcrafted, with every stitch telling a story of dedication, artistry, and refinement. Inspired by the individuality of each bride, the brand embraces a fusion of classic silhouettes and modern detailing, ensuring that every piece is a breathtaking reflection of the bride’s style and essence.
Whether adorned with delicate lace, opulent beadwork, or dramatic draping, a Toju Foyeh dress is more than just a dress—it is a statement of sophistication, a legacy of elegance, and a dream brought to life.
What Our Clients Say
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